Mindworks, Philadelphia International, EK-2
Design Architect: Retail Design + Construction Inc.
Architect of Record: Brian Viehland, Design on the Square
Owner: Stellar Partners
Location: Philadelphia International Airport, Space EK-2
Mindworks merchandising and store environment focus on the specific needs of the traveling customer, offering a fascinating place to enjoy before departure. Mindworks stores offer bright colors, active patterns, and rounded shapes, with interactive toys as the props for adventure. What began as a partnership with FAO Schwarz in Chicago O’Hare International Airport has evolved into a chain of stores providing quality toys, games, and apparel tailored to the airport customer.
Mindworks engages the customer and enhances the shopping experience. Adults return to a time before deadlines and meetings, while children marvel at unique toys and displays unlike those in any other retail store. Hands-on toy demonstrations contribute energy and motion and truly bring the Mindworks personality to life.